Market segmentation contains using the overall heterogeneous market for a product and dividing it into several sub-markets or segments, Every of which tends to be homogeneous in all significant features.[twelve] The procedure is performed for 2 main uses: much better allocation of a organization's finite resources and to better serve the greater di
Market segmentation includes having the total heterogeneous marketplace for a product and dividing it into a number of sub-markets or segments, Every single of which has a tendency to be homogeneous in all substantial aspects.[12] The method is carried out for 2 major reasons: superior allocation of a business's finite assets and to raised serve th
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